What Is the ZMOT and Are You Part of It? By: Andres Quijano The "Zero Moment of Truth" is the moment when you can get to your consumers prior to making a decision decisions. Professor David J Reibstein from the ...
Keep Smiling By: Morgan McFinn Nak, my wife, enjoys watching movies. She'll often watch one in the early evening when I'm doing a bit of writing. The bed is where ...
Just What IS Copyright? By: Norman MacLeod Just what IS copyright? It's easy... but is your material safe once you've copyrighted it? Nope, not at all. In fact, one in every four ...
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