Science Wednesday: I'm an American and Environmental Protection was "My" Idea
Tue, 22 Jun 2010 09:30:24 -0500
Each week we write about the science behind environmental protection. Previous Science Wednesdays. The genius behind the Microsoft advertising slogan, “I’m a PC and Windows 7 was my idea,” is that it takes a basic, nonspecific truth—companies use customer feedback when updating their products—and gives it a brand-specific identity. Whether Windows 7 was developed with more [...]
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